The Ultimate Guide to Ulzzang Aesthetic
The Ulzzang aesthetic, born in South Korea, has taken over fashion and beauty spaces across the globe. The term “Ulzzang” (얼짱) translates to “best face” in Korean, but it now represents a full-fledged Korean fashion and beauty movement known for flawless skin, delicate makeup, stylish outfits, and a soft, camera-ready vibe.
In this ultimate guide, we’ll break down what the Ulzzang style really is, how to achieve the look, where to shop for Ulzzang clothes, and the beauty secrets behind this beloved aesthetic.
What Is the Ulzzang Aesthetic?
The Ulzzang style originated from online photo communities in South Korea, where people were voted as the “best face” based on their appearance. Over time, it evolved into a distinctive aesthetic blending Korean beauty trends, minimalist fashion, and curated social media personas.
Characterized by clear, glowing skin, big bright eyes, and clean yet fashionable outfits, the Ulzzang aesthetic captures the softer, more approachable side of K-fashion aesthetics. It focuses on presenting a flawless yet natural image, both online and offline.
Key Elements of Ulzzang Fashion
1. Neutral and Soft Color Palettes
Ulzzang clothing often features pastels, beige, white, soft pinks, and light denim tones. The look is clean, gentle, and versatile.
2. Oversized Clothing
Oversized sweaters, cardigans, and coats are staples. The fit is relaxed and gives off an effortlessly cute vibe.
3. Skirts and Slim Pants
For women, pleated skirts and high-waisted shorts are common. For men, slim-fit jeans or cropped trousers pair well with oversized tops.
4. Layering
Layering is key to adding dimension to Ulzzang outfits. Pair a collared shirt under a knit sweater or add a light jacket over a hoodie.
5. Minimalist Footwear
Think white sneakers, chunky trainers, or loafers. Shoes are functional and clean.
How to Dress Ulzzang: Outfit Ideas
If you’re new to this aesthetic, start with Ulzzang outfit ideas like:
- Beige oversized sweater + pleated mini skirt + platform sneakers
- Light denim jeans + pastel turtleneck + neutral trench coat
- White oversized hoodie + cropped trousers + clean white sneakers
For men, Ulzzang aesthetic for guys involves fitted basics with slightly oversized jackets or cardigans. Simplicity and harmony in color are essential.
Ulzzang Makeup Look: Step-by-Step
Ulzzang makeup emphasizes a youthful, dewy, and innocent appearance. Here’s how to get the look:
1. Flawless Skin Base
Use a BB cream or cushion foundation for light coverage. The goal is natural, glowing skin, not a heavy matte finish.
2. Bright Eyes
Use soft brown eyeshadow, subtle eyeliner, and curled lashes. Circle lenses are often used to make eyes look larger and rounder.
3. Straight Eyebrows
A signature feature of Korean beauty. Keep them natural and straight for a soft facial expression.
4. Gradient Lips
Use a darker shade in the center of your lips, blending outwards with a lighter tint or balm for the iconic gradient effect.
Ulzzang Hair Trends in 2025
Ulzzang hairstyles change over time, but popular choices in 2025 include:
- Soft waves or loose curls
- Natural black or ash brown tones
- Middle part or curtain bangs
- Light blonde or pastel highlights (for a playful twist)
Hair should appear soft, well-kept, and easygoing, reflecting the overall gentle vibe of the aesthetic.
Where to Shop Ulzzang Clothing
Looking for Ulzzang fashion brands or online shops that cater to this aesthetic? Try the following:
- YesStyle – A hub for Ulzzang-inspired pieces, from oversized tees to soft cardigans.
- Stylenanda – Popular Korean fashion label with street and soft Ulzzang vibes.
- Chuu – Feminine, playful, and very Ulzzang-friendly.
- Mixxmix – Great for both men’s and women’s clothing with a youthful edge.
- Kooding – Offers access to authentic Korean fashion brands.
When buying online, pay attention to sizing (as Korean clothes may run small) and prioritize neutral, versatile pieces for a cohesive Ulzzang wardrobe.
Ulzzang Aesthetic for Guys
While originally associated with women, the Ulzzang aesthetic for men is growing in popularity. It incorporates:
- Simple shirts with oversized jackets
- Slim-fit trousers or cropped jeans
- Soft hairstyles and minimal makeup (BB cream, clear brows)
- A polished, boy-next-door look
Korean male influencers like Jung Jae Hyun and Nam Joo Hyuk embody this understated style, combining clean lines with youthful energy.
Tips to Achieve the Ulzzang Aesthetic
- Focus on Skincare – The Ulzzang look begins with clear, glowing skin.
- Keep It Minimal – Avoid loud prints or excessive accessories.
- Be Consistent – Maintain a cohesive color palette and style across your wardrobe.
- Mind the Details – Eyebrows, lip tints, hair — every detail contributes.
- Practice Posing – Social media is a big part of the Ulzzang culture. Learn your angles and practice Ulzzang poses.
Is Ulzzang Still Popular in 2025?
Yes — the Ulzzang aesthetic remains strong in 2025, especially as Korean pop culture, beauty standards, and social media influence continue to expand globally. While newer trends like K-pop idol styling and hyperpop fashion are also rising, the Ulzzang look is timeless, versatile, and adaptable.
Conclusion
Whether you’re drawn to its clean fashion, dreamy beauty looks, or cultural roots, the Ulzzang aesthetic is a beautiful way to express identity and confidence through subtle style. With the right pieces, a few makeup essentials, and a consistent look, you can easily embrace this Korean fashion trend and make it your own in 2025.
Maria Jones
I’m Maria Jones, and I’ve been in the hairstyling and fashion game for years. I love mixing modern trends with a bit of edge to create standout looks. It’s not just about hair—it’s about helping people feel confident and express who they really are through style.
